Tools for Accurate Color from Monitor to Proof to Print
For Pre-Media professionals, it is important to establish color print specifications, remove subjectivity throughout the file preparation and proofing process, as well as evaluate color objectively to ensure print quality regardless of process and substrate.
It’s important to ensure design intent is realized each time and everywhere a product appears. Especially when over 65% of purchasing decisions involve color. At the most fundamental level, color connects with consumers’ emotions, creates strong emotional connections that builds greater brand equity, and increases brand recognition by 80%. Implementing the appropriate color management solutions help to streamline color input and output, verify accuracy of the proof, shorten approval cycles, and ultimately better manage brand and printer expectations.
Using X-Rite Pantone’s color measurement, management and control solutions, Pre-Media professionals can:
- Establish accurate spot color proofs and create ICC profiles for every device.
- Eliminate variability to physical standards or inappropriate color data references.
- Optimize device reproduction to achieve a more accurate color on a variety of substrates.
- Calibrate and profile the proofer to match paper, ink, and printing conditions.
