Helping Automotive Designers Take Design to the Next Level
In this highly competitive environment, automotive designers are being challenged to introduce complex and exciting new materials into their designs. These materials can range from foil and molds to suede-like microfibers, various types of plastics, and special effect coatings. Regardless of material type, the ability to visualize the interior and exterior elements of a vehicle before going to market is fundamental to automotive design success.
What happens if the virtualization attempt is not right? It can lead to wrong decisions, ultimately halting proposal approvals and delaying marketing product launch plans. X-Rite’s revolutionary color and appearance tools reinvent the way materials are measured and utilized in product design and marketing, creating exact measurements. By removing ambiguity, designers can spend less time adjusting color and appearance and focus on material accuracy and consistency.
Customizable tools from X-Rite enable automotive designers to:
- Provide necessary consistency for colorimetric measurements, from initial design through prototyping to finished product.
- Eliminate costs associated with physical samples by leveraging a robust digital material library.
- Simplify maintenance with accessible digital material libraries that make it easy to re-use existing materials in design derivatives and variants.
- Create accurate sales and marketing materials from physically-precise visualizations.
- Improve customer satisfaction and shorten buying cycles with accurate renderings that clearly set expectations for product appearance.
